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ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Dr. Randi Priluck is Professor of Marketing and Senior Associate Dean, Undergraduate Studies at Â鶹ֱ²¥.

She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business.

Her areas of expertise include digital marketing strategy, consumer learning and brand management. She has published in a variety of marketing journals and presented at academic conferences. She is the author of Social Media & Mobile Marketing Strategy from Oxford University Press.

Dr. Priluck earned her Ph.D. in business with a specialization in marketing from Drexel University and an MBA from New York University.

PhD, Drexel University, Philadelphia, PA
Marketing

MBA, New York University, New York, NY
Marketing

BBA, George Washington University, Washington, DC
Marketing

 

SELECTED CONTRIBUTIONS & PUBLICATIONS

Priluck, R., Kim, S. (2025). Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation. Journal of Theoretical and Applied Electronic Commerce Research. 20(2), 20 pages.

Priluck, R. (2023). Childrens and Young Adults’ Generalized Attitudes Toward Foods in Unbranded Mobile Games. Young Consumers. 24(2), 219-233.

Priluck, R. (2023). Online Shopping Pre and Post Vaccine and the Role of Trust and Commitment on Satisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 36(2).

Priluck, R. (2021). HalloweenCostumes.com's Scary Season. Journal of Case Studies. 38(3), 44-55.

Priluck, R. (2016). Social Media & Mobile Marketing Strategy (pp. 480). Oxford: Oxford University Press.